Consumers today shop for food with a number of considerations in mind, including food safety and the health benefits of their selected grocery items. This has resulted in increased demand for functional foods, with one sector — functional mushrooms — projected to increase at a CAGR of 5.6% during 2021–2026. This would put the market for functional mushrooms at $24.85 billion by the end of the forecast period. Rritual Superfoods is one of the companies operating in this nascent market.
Founded in 2019, Rritual has, to date, brought three mushroom-based products to market and is in the process of developing others. Rritual is working to ensure that its offerings not only augment the physical and psychological condition of consumers but also provide a healthy return for shareholders.
Functional foods, which are becoming increasingly popular, are foods that promote good health beyond the requirements of basic nutrition. Although the term “functional foods” may be relatively new, some traditional foods that fall into that category, such as oatmeal and orange juice fortified by calcium, are already staples in many diets.
Rritual is going a step beyond fortification. Rather than enhance the health benefits of food by adding nutrients, the company has developed its superfood offerings to be standalone supplements, which offers greater flexibility for consumers. With Rritual, consumers don’t need to consume more protein, carbohydrates or fats to receive the benefits.
Presently, Rritual Superfoods has three products derived from the chaga, lion’s mane, and reishi mushrooms. Rritual’s chaga blend boosts the immune system. Combined with the eleuthero root, the chaga-infused product, which also contains bioactive polysaccharides, increases resilience in the immune system and helps ward off infection.
The lion’s mane product is a brain booster. Its unique blend of lion’s mane mushroom and rhodiola root supports cognitive function and brain health, while also improving the body’s ability to cope with stress.
The reishi-based product also helps in dealing with stress. It includes the Ashwagandha root to help in combating anxiety and is rich in triterpenes, polysaccharides, fatty acids, and amino acids. Long-term use is said to improve the quality of sleep.
Rritual has devised a global sales and distribution strategy that covers three major markets: the United States, Canada, and Japan, through a growing network of online sales together with brick-and-mortar distribution.
For more information, visit the company’s website athttps://investors.wearerritual.com.
Mental Fitness Is A Daily Ritual.
NOTE TO INVESTORS: The latest news and updates relating to Rritual are available in the company’s newsroom at http://ibn.fm/Rritual
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