Brand awareness is the fancy term used for the extent to which a target demographic recognizes your goods, products, services and overall brand name. PsychedelicNewsWire (PNW) believes the most efficient way to build brand awareness is by being visible, reputable and consistent in your branding.
Visibility – Includes releasing news and corporate updates, interviews with executive management, letters to shareholders, active social media presence, blogs, articles and more.
Reputation – This is built by excellent customer service, visible management team, transparency, consistent shareholder and customer communication, a properly done website and more.
Consistency – Reached by issuing frequent news releases, social media updates, and a uniform message across all channels and materials, as well as quarterly letters to shareholders and more.
PNW provides brand awareness strategies designed to cost-effectively increase each client’s visibility. We do this by creating brand-specific materials and distributing these and other company news through corporate presentations, video productions, blogs, news releases, articles, marketing collateral and other routes.
Keep in mind, brand awareness is an infinite goal. While you may have markers that gauge your progress, there is no end to the effort. Building and maintaining brand awareness is a continual campaign that evolves with consumer trends.